BAM! Did you hear that? SEO expert Michael Martinez just fired a shot across the bow of half the SEO community. Taking on the controversial subject of PageRank sculpting, Martinez leaves no room for doubt about where he stands on the debate. “If I were one of your clients who had taken your advice to sculpt PageRank,” he writes, “and if you had not come back to me and advised me to take down the ‘nofollow’ attributes I’d be suing you right now.” Those are strong words.
PageRank sculpting is one of those SEO tricks that caught on quickly despite powerful objections from people like Adam Audette and Shari Thurow, two of the leading SEO pundits. Audette’s PageRank sculpting antithesis is considered one of the best responses to the PageRank sculpting movement. Thurow wrote in her PageRank sculpting article “this entire PageRank sculpting is a slippery slope of giving spiders different content than site visitors. Search engines want what users want….”
The controversy has been raging since 2007 when a small number of SEOs claimed they had improved search rankings and visibility for clients by using the “rel=’nofollow’” link attribute to block crawlers from accessing “less important” pages on those sites. Martinez and other critics responded by pointing out that since no one can accurately measure and record PageRank there is no way to map its flow through a Website. Google employees like Matt Cutts and Adam Lasnik advised people in cautious language to use other SEO methods to improve search results.
Unfortunately, the PageRank Sculpting movement took on a life of its own and in the summer of 2009 Google revealed that it had been evaporating the PageRank that SEOs thought they were sculpting for over a year. All the proponents of PageRank Sculpting were left looking foolish because they had claimed many times that their tests proved their ideas were effective. Nothing could have been farther from the truth. Any improvements that client sites experienced in the search results happened IN SPITE of the SEOs’ work.
Over the past few years a handful of high profile people have attacked the credibility of the SEO industry, calling them scam artists, snake oil salesman, and worse. The steadfast belief in the holiness of PageRank Sculpting threatens to make those accusations ring true, and Martinez says he is ready to line up with the critics if the SEO community doesn’t stop peddling nonsense. Make no mistake about it: this latest round in the PageRank Sculpting debate delivers a 1-2 knockout to the pro-Sculpting community. But will they get the message or will they continue giving SEO a bad name?
Laws Of Similarity ‘tween proper and organic traffic
Weather you run a website or a physical business, you need visitors to your location and to get traffic to your business enterprise, you need to be active and do some strong work. Sometimes the shortest length from one place to another, is the difficult way about, so you will need to get active in one kind of traffic optimization to get the task done.
A strong offer for your clients is perpetually a good way to get dealings, the offering can be date stamp dependent so that you make the bid on slow dealings days. Dependent on your products you can provide discounts, bropas or some other saving on holidays as well. It is a noted fact that rebates force dealings to both on-line stores and physical stores.
If you run an online shop or a website you will want SEO to find the traffic you desire, vistors from Google is great and converts better so that you will get more gross sales and more customers.
Just like your store in the urban center, your store on the cyberspace must have a strong fundament and a solid construction so both your craftsmen and your webhost must be optimal. Like they say about pizza pies, if the dough is good, the whole pizza is great.
Don?t go for the most low cost solution unless you are one hundred pct positive that it is as well the best answer, you will have to stick to your first pick for a long time and you will spare yourself from a good deal of trouble after on.
In the mid 1990’s -the ‘early days’ of the internet so to speak
- adding content to your site was about the best way market your
site. But in 2000, this ‘content bubble’ burst. Other exciting
profit models like e.g. banner ads came into fashion and were
the way to go. Now, five years later, this has all changed back
into the advantage of content marketing. Especially since the
arrival of Google Adsense, it’s become fashionable and most
importantly profitable again to build content rich websites.
Okay, then the big question becomes: how do I get this content?
There are several options to do this. Writing material yourself
is probably the best solution BUT … “But wait a minute, I
don’t have time to site back and write so much; this will take
me weeks, no even months! And I’m already a very busy person
right now!” There are a few possibilities to overcome this
problem. I believe the second best option is to join a
membership site that offers content you can use and/or public
domain material for a specified membership fee. You can either
publish the material right away ‘as is’, or alter and
‘personalize’ to your needs. Now, before you start complaining
about the fee, still consider this: There are indeed also some
sites out there that offer content for free. “Wow , that’s
great!” Yes indeed, at first sight, this seems like the perfect
solution: Problem solved and not paid a dime! It sounds too good
to be true, doesn’t it? Well, unfortunately, that’s because it
is: you can be sure that you will not be the only one who has
downloaded this content. There will be about tens of thousands
other ambitious website owners that want to make it online, who
also enthusiastically accepted this ‘irresistible offer’. That’s
quite a lot of competition. Furthermore, you can only use this
material if you also put the author’s resource box, with a link
to his website off course. In other words: instead of your own,
you are in fact practically promoting this guy’s website… Or,
as the old axiom goes, “You get what you pay for.” Not only are
you competing against hordes of other people, but you’re also
using a product that is certainly NOT unique or original. Don’t
think that the search engines will rewards you for this.
Furthermore, the author is practically stealing your traffic
through the resource box link. Do I need to say that all this
doesn’t add to the perceived value of the product that you are
trying to sell? Besides the fact that the content that you
receive, clearly is of better quality, the sheer fact that you
are working with a membership site also means that the chances
of success are much higher (as opposed to trying to compete with
an overrun market). The reason of this lies within the way most
of these membership sites are set up. Only a select number of
individuals are accepted to join and reap the benefits of the
offers through the membership. That’s the best way they can
secure a market edge for their members. Since the number of
subscribers to the membership is limited and because not all
those subscribers will be using the material for the same
objectives, you can rest assured that you don’t have to compete
with the rest of the world. Apart from that, it is amazing but
true that only a few of these members actually really use the
material that is offered to them. It always surprises me how
many people never do anything at all with the content to which
they have access. The big advantage of such membership sites is
that normally you have the guarantee that you can start using or
publishing the material right away. It means that the producer
has either purchased the rights to the material or has taken
care of all the research to verify that the work indeed belongs
to the public domain and that you can therefore use it without
copyright restrictions or other problems. Don’t take this
lightly, it means you don’t have to worry about: - Researching
the copyright - Scanning the material - Editing it to get it
ready - Writing a sales letter and other marketing materials -
Locating target markets and optimizing your site Instead of
doing all this hard work yourself, you can now concentrate on
promoting your site.